A Sustainable Workforce Starts With You

Those Amazing Builders

School starts again in a month or so across the nation and thousands of middle school and high school students will be asked to think about “what they want to be when they grow up” and to examine the careers available to them and to decide which path they will pursue.

Just in time for the start of the school year, Trilogy Publications LLC has released the third book in their “Those Amazing…” series called Those Amazing Builders. The goal of this new publication is to get the word out to students about the opportunities in the construction industry. This 34-page, full color look at construction industry jobs and the impact that builders and designers have on the world is a great overview for students considering a possible career in construction.

The project was underwritten by sponsors which included Skanska USA at the highest Diamond level, Ingersoll Rand at the Platinum level, RailWorks and Willis Group at the Gold level, and the General Contractors Association of New York, HOK, and the New York Building Congress all at the Silver level.

I recently spoke with Rose Reichman, principal at Reichman Frankle, Inc., an award winning professional firm providing marketing, communications and public relations services for the Engineering and Construction Industry, about this publication. She told me that, “There are several ways that this book can best be used. We encourage companies and individuals to sponsor a school in their community and to purchase copies of the book for the students in their adopted school.”

She also suggested that individuals and companies purchase copies for use in promoting construction as a career in their companies, through community functions and through various “Career Day” events. The intent is to use this small attractive book to spark the interest of students who might choose construction as a career, and to offset the projected shortfall in construction workers projected by some to be 2 million by 2017.

You can get further information on this construction career publication on their website or by calling 201-816-1211.

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