Jessica Minh Anh will mark her 10th history-making production by transforming the award-winning solar power plant, Gemasolar in Seville, Spain, into the world’s most innovative catwalk on July 17, 2015. The highly anticipated J Summer Fashion Show will set a new standard for modern fashion presentation by not only promoting the most exquisite designs from five continents, but also the best of advanced technology and environmental preservation.
Pushing the visual envelope, the model and entrepreneur will stage the unique catwalk right in the middle of the Gemasolar power plant, with the cinematic backdrop of the famous central tower and thousands of cutting-edge shining mirrors. The 100-meter catwalk will be filmed from various angles, using the latest drone technology from above to highlight the sunlight’s effect on the stunning circle-shaped power plant.
“It is an honor to host Jessica Minh Anh’s Summer Fashion Show at Gemasolar and to be included in her series of fashion events at the world’s most iconic venues,” said Raul Mendoza Ruiz, Gemasolar Plant Manager, Torresol Energy. “Gemasolar is an international symbol of the next generation of power plants and represents the future, just as Jessica does in fashion. We look forward to fascinating the world with a mixture of high technology and high fashion in this particular project.”
Similar to Jessica Minh Anh’s previous fashion phenomena, J Summer Fashion Show 2015 will premiere a combination of haute couture and high end ready-to-wear collections from over 15 countries. The carefully selected fashion houses embrace tradition and culture while experimenting with innovative techniques of modern design. Jessica has worked with famous names such as Paul Costelloe, Addy van den Krommenacker, Tony Ward, Shiatzy Chen, Yumi Katsura, Montblanc, Buccelatti, Van Cleef & Arpels, and Ivanka Trump Jewelry among many others.
Jessica Minh Anh, who “combines art, architecture, culture, and fashion in her extraordinary catwalks” (ABC New York), can now add technology to her list. Representing the new generation of creative leaders, the IT graduate has more passion for the high-tech world than one might have guessed. “Gemasolar took my breath away. It represents a rare modern beauty, which sees the best of designs and sustainability efforts in one place. I would consider this show my most challenging yet exciting project so far,” said Jessica Minh Anh.
J Summer Fashion Show 2015 will welcome influential faces from various industries, international designers, country ambassadors and ministers, and international press. Having witnessed Jessica Minh Anh’s many catwalks around the world, ELLE Italia fashion editor Giulia Pacella said, “Jessica had models walking in the sky, atop the iconic Eiffel Tower, and on water. I have no doubt this show will be yet another mind-blowing success.”
The official pre-show photo and video shoot will take place on June 13, 2015 at Gemasolar. For more information, visit the J Model Management website.
About Jessica Minh Anh
Model and entrepreneur Jessica Minh Anh is an expert in transforming the world’s most iconic venues into phenomenal catwalks. Jessica is the one and only event organizer who has gained exclusive permission to producing fashion phenomena at national symbols such as the Eiffel Tower, London’s Tower Bridge, One World Trade Center, and PETRONAS Twin Towers’ Skybridge among many others. Most impressively, she produced the world’s highest fashion show on the Grand Canyon Skywalk at 4,000 feet above the Colorado River. Besides sky-high catwalks where she created an illusion of “models walking in the sky,” Jessica is also recognized for her “catwalks on water” when she turned Seine River in Paris and the Hudson River in New York into the world’s newest runways. In her latest interview with Marie Claire Brazil, Jessica Minh Anh mentioned that she has worked non-stop to prove that “you do not have to be privileged to find your place in the world.” Jessica Minh Anh currently resides in Paris, France and continues to travel internationally to produce three history-making catwalks per year.
Gemasolar is a global symbol for innovation and sustainability. It is the first plant in the world to combine the central tower technology with a molten salt thermal storage system that produces 24-hour-a-day electricity using only the power of the sun. Its construction by SENER marked a milestone in the concentrated solar power sector. The unique technology of Gemasolar has been widely recognized by awards as prestigious as the European Business Awards or the Award of Merit by FIDIC, which distinguish Gemasolar as one of the best global engineering works of the past 100 years. The iconic image of Gemasolar has served as a setting for renowned brands such as Louis Vuitton, Mercedes Benz, Ford and PlayStation.